Our Story

Built from Amazon Experience. Created to Build Better Brand Partnerships.

SPCR brings together a team with experience across wholesale, private label, advertising, inventory management and marketplace operations — years spent operating directly within Amazon.

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The Gap We Saw in the Market

Traditional agencies get paid whether or not your products sell.

A brand pays a monthly management fee and the agency provides services regardless of sales performance. We saw an opportunity to build a model where our commercial success is directly connected to the performance of the brand.

Traditional Amazon Agency

  1. Brand pays management fee — monthly retainer, upfront
  2. Agency provides services — advertising, listings, strategy
  3. Fee paid regardless — of how products actually sell
Risk sits with the brand

SPCR Full Distribution

  1. SPCR invests in inventory — our own capital
  2. SPCR manages Amazon growth — advertising, content, ops
  3. Product sales drive both — we grow only when you grow
Risk shared — interests aligned

Building a Different Model

How the partnership flows

Brand Supplies Products→SPCR Invests in Inventory→SPCR Manages Growth→Partnership Growth
Campaign performance · Last 12 weeks
Ad sales£248,900▲ 32%
ACOS17.4%▼ 5.2 pts
Impr. share64%▲ 11 pts

More Than an Amazon Agency

We’re marketplace operators, not outside advisors.

Our experience was developed operating directly on Amazon across wholesale, private label, advertising and marketplace operations.

We understand the commercial decisions behind growing products because our team has managed inventory investment, cash flow, forecasting, stock availability, advertising and product performance first-hand.

Commercially Aligned From Day One

When our brand partners grow, SPCR grows with them.

We believe the strongest partnerships are built when both businesses work towards the same outcome. Our growth is directly connected to the performance of the brands we work with.

This creates a shared commercial objective: identify opportunities, improve marketplace performance and grow product sales.

1
SPCR Investment
↓
2
Marketplace Growth
↓
3
Brand Growth
↓
↻
More Inventory Investment

Returns reinvested to compound growth.

Why We Built SPCR Differently

We created SPCR to build a partnership model where Amazon expertise, operational responsibility and commercial investment sit within the same business — and to invest that experience, technology and capital into brands where we see a genuine marketplace opportunity.

Book a Partnership Call